Advertise With The Citizen

Local businesses, want to reach thousands of Providence and River Heights residents?

Advertisement by The Providence Citizen

Thousands of unique viewers use the Providence Citizen to keep up with what's going on in their community. We can help you get knowledge of your products or services out there to thousands of local residents every month.

A few statistics (as of October, 2009): 

• Average hits per month: about 4,000-5,000
  

The average visitor to our site...

• Views 7 pages of content
• Stays on the site for 6 minutes, 23 seconds
• Is currently in Cache Valley (about 75%)

One of our goals is to help local businesses reach residents of their own communities, who are more likely to buy. Advertising programs that are too large in area won't be as affective as targeting people within your city.

How it works

What do our advertisements look like? You're looking at one right now. Small ads show up on the right side of every page on the site. Every ad will show up on every page, in random order. Clicking on the smaller ad will bring up a full page advertisement in which you can describe your business, and provide links to your web page. You're free to use pictures in your ad. Also, your ad will show up in site search results.

Studies have shown that if people who return to our website see the same ads over and over, they'll stop noticing them altogether. This is why it's important to make frequent changes to your ad, or sometimes to replace it altogether. To maximize the effectiveness of your ad, we allow changes to be submitted once every week.

How much will it cost?

Our rates are lower than other local news publications, our ads are more cost effective, and our audience is more targeted.

Newspapers  use the "CPM" model, meaning you're charged every time your ad is printed. For anything other than a front page ad, however, most of those printed ads will never be seen. Because we charge per pageview, you know that you're paying for real local residents who saw your ad when visiting our site.

Our pricing is very affordable - for local businesses, we're offering an introductory rate of $5/1,000 pageviews or half a cent per view. That's about $0.75 a day on average. We also have a discount rate of $2.50/1,000 views available for nonprofit organizations.

Because pageviews can sometimes be unpredictable, you're also free to set a maximum budget per month - meaning that when your ad has been viewed enough times, we'll pull it until the next month, so you can control your expenses.

To learn more, please contact us at advertising@providencecitizen.com.